Cosmoslink
Designing a visual identity system for a Hong Kong-listed company operating across Africa's logistics and mining industries.I led the visual identity design for Cosmoslink, developing a cohesive brand system across digital and print touchpoints.
ROLE
Brand & Multimedia Designer
YEAR
2025
SCOPE
Brand Identity, Website Design, Motion Graphics, Print Design, Presentation Design
The visual identity is built around the ideas of speed, connection and movement. A custom symbol inspired by the cheetah and the outline of Africa represents rapid delivery and the company's global logistics network. Clean geometric forms and bold typography reinforce a confident and contemporary brand presence.
Cosmoslink is a logistics and supply chain technology company focused on improving global connectivity through intelligent logistics solutions. The project aimed to create a modern and trustworthy visual identity that reflects efficiency, innovation and international reach.
3
Strategic
African Markets
03
Operating in DRC, Zambia and Tanzania.
04
End-to-End
Supply Chain
Solutions
Delivering integrated logistics
solutions across the entire
supply chain.
01
95+
Hectares
Logistics Park
Building large-scale logistics infrastructure across Africa.
02
1.4B
African
Consumers
Connecting a market of 1.4 billion people to global opportunities.
A flexible icon system was developed to extend the visual language across digital products and brand communications. The icons follow the same geometric principles as the logo, ensuring consistency throughout the identity.
A vibrant yellow paired with a deep navy blue forms the core colour system. The combination communicates energy, confidence and professionalism while ensuring strong visual recognition across all touchpoints.The typography combines strong display lettering with a clean sans-serif typeface, creating a balance between confidence, readability and modern digital communication.
Primary Typography Onest
Hello,
I’m Onest.
Onest is a modern sans serif typeface with clean forms and balanced proportions. Its clear and versatile character supports Cosmoslink’s professional identity and ensures consistent communication across digital platforms, presentations, and printed materials.
Uppercase
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lowercase
abcdefghijklmnopqrstuvwxyz
Numerals
0123456789
Weights
Aa Aa Aa Aa Aa Aa Aa Aa
COSMOS YELLOW
HEX: #FDB634
RGB: 253, 182, 52
CMYK: 0, 28, 79, 1
COSMOS NAVY
HEX: #173A64
RGB: 23, 58, 100
CMYK: 77, 42, 0, 61
STEEL BLUE
HEX: #4F6F8C
RGB: 79, 111, 140
CMYK: 44, 21, 0, 45
SOFT BEIGE
HEX: #FBEAC8
RGB: 251, 234, 200
CMYK: 0, 7, 20, 2
OFF WHITE
HEX: #F2F2F2
RGB: 242, 242, 242
CMYK: 0, 0, 0, 5
Designed a presentation template that translates the brand identity into a professional storytelling experience. The system helps communicate business ideas clearly while maintaining a consistent visual language across every slide.
