PLKCFS
25TH
ANNIVERSARY
An integrated anniversary campaign spanning brand identity, environmental graphics, merchandise, print and multimedia production.
ROLE
In-house Designer
YEAR
2022
SCOPE
Brand Identity, Campaign Design, Environmental Graphics, Motion Graphics, Video Production and Print Design.
To celebrate the college's 25th anniversary, a comprehensive visual identity was developed and applied across major events and everyday communications throughout the academic year. The project established a consistent visual system that connected celebrations across campus while strengthening the school's identity.
Designed to unify the anniversary celebrations across campus, the campaign identity creates a cohesive and engaging experience across all touchpoints.
Brand
Identity
The logo combines the number 25 with the school's visual language to create a distinctive identity for the anniversary campaign.
A clean and approachable typeface was chosen to ensure consistency and readability across all campaign materials. The colour palette was inspired by the school's identity, creating a youthful and celebratory visual tone throughout the campaign.
Primary Typography Helvetica W01
Hello,
I’m Helvetica W01 Light.
Helvetica W01 was selected for its clarity and versatility, ensuring a consistent and approachable visual language across all campaign materials.
Uppercase
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lowercase
abcdefghijklmnopqrstuvwxyz
Numerals
0123456789
Weights
Aa Aa
YELLOW
HEX #FFD747
RGB 255, 215, 71
CMYK 0, 16, 72, 0
PINK
HEX #FE667B
RGB 254, 102, 123
CMYK 0, 60, 52, 0
CYAN
HEX #0DDDF2
RGB 13, 221, 242
CMYK 95, 9, 0, 5
GREEN
HEX #66D79F
RGB 102, 215, 159
CMYK 53, 0, 26, 16
Mascot & Merchandise
To engage students and strengthen the anniversary campaign, a mascot was introduced as the visual ambassador of the celebration.
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The mascot was further developed into a 3D character for digital banners and campaign visuals.
The mascot was applied across a series of commemorative products to enhance the campaign's collectability and emotional connection.
Designed as a functional keepsake that reflects the anniversary identity while celebrating the school's spirit.
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Tote Bag
Design
Designed as a commemorative keepsake for the 25th anniversary, the tote bag combines the campaign's visual identity with a youthful and functional design, bringing the celebration beyond the campus.
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Environmental Graphics
Large-scale installations were designed to create memorable photo opportunities and celebrate the school's milestone across campus.
Designed as an interactive installation, the NICER wall celebrates the values that define PLKCFS students and encourages active participation during the anniversary events.
NICER represents the core values of PLKCFS students: Inquisitive, Industrious, Confident, Cooperative, Excellent, Enterprising, Resilient and Resourceful.
The signature wall invited students, alumni and guests to become part of the anniversary celebration.
Environmental graphics were developed to ensure a cohesive visual experience throughout the event spaces.
A wayfinding system was designed to improve visitor experience during Open Day while maintaining consistency with the anniversary branding. Decorative installations were used to enhance the festive atmosphere and reinforce the anniversary identity throughout the venue.
A series of printed materials were designed to support the anniversary campaign across different touchpoints, including newsletters, event programmes, posters and campus tour maps. The designs maintain a cohesive visual identity while enhancing communication and engagement throughout the celebration.
Event Film Production
Shooting · Editing · Motion Graphics · Sound Design
A highlight film was produced to capture the energy and spirit of the anniversary celebrations, combining live-action footage, motion graphics and sound design into a cohesive storytelling experience.